The 2pr LinkedIn blog
Practical guides on writing, formatting, scheduling, and growing on LinkedIn — from the team building 2pr.
How Kevin Meyer does 12M LinkedIn impressions a year, repeatedly
A real LinkedIn case study. Kevin Meyer consistently does around 1M impressions a month, 12M a year, with 60k followers. Not one viral fluke, a repeatable system: reverse-engineering winning posts, using memes as a business weapon, and a cadence that compounds. Here is how it works.
Read article June 23, 2026How to write viral LinkedIn comments (the 4-type framework)
If you want to write good LinkedIn comments, do this: comment early on posts that are already likely to spread, stay inside your niche, and make every...
Read article June 23, 2026Super Pareto: why 5% of your LinkedIn posts drive 95% of your reach
If you are searching for the LinkedIn content power law, here is the direct answer: on LinkedIn, reach is not distributed evenly across your posts. In my...
Read article June 23, 2026Personal brand vs company page on LinkedIn: the 5-10x reach gap
If you're asking about personal LinkedIn vs company page reach, the short answer is simple: personal profiles usually get 5-10x more reach than company...
Read article June 23, 2026How to measure personal brand ROI when attribution doesn't work
If you want the direct answer to how to measure personal brand ROI on LinkedIn, here it is: stop trying to attribute every deal to one post, and start...
Read article June 23, 2026How Oliver Baker 16x'd his LinkedIn reach by changing one thing
A real LinkedIn case study. Oliver Baker, a mathematician and founder, was already posting before 2pr.io with low return. Across 25 posts, his average impressions went from 960 to 15,588 (16x) and engagement from 15 to 141 (9x). Same author, same voice. Here is what actually changed.
Read article June 23, 2026LinkedIn Saves: the only metric that actually matters
If you're asking what metrics matter on LinkedIn, my short answer is this: saves matter most, then meaningful comments, profile visits, DMs, and...
Read article June 23, 2026LinkedIn profile optimization: the quarterly review checklist
If you want a practical LinkedIn profile optimization checklist, use this one every quarter: update your Headline, About, Featured, and Endorsements. That...
Read article June 23, 2026How to find LinkedIn post ideas in 15 minutes (the 5:3:1 method)
If you want to know how to find LinkedIn post ideas, my short answer is this: stop trying to invent ideas from scratch, study 5 strong donor posts from...
Read article June 23, 202650 LinkedIn hook formulas that actually work
If you’re searching for LinkedIn hook formulas, here’s the direct answer: the best hooks are short first lines that trigger one of a few predictable...
Read article June 23, 2026Do LinkedIn engagement pods still work in 2026?
Short answer: no, not if by "work" you mean organic reach growth. LinkedIn engagement pods can still inflate visible activity, but they optimize the wrong...
Read article June 23, 2026How to Find Your LinkedIn Content Pillars
Jumping between too many topics is the most common LinkedIn mistake. Here is how to find the 3-4 content pillars that resonate with you and your audience.
Read article June 23, 2026Why LinkedIn browser extensions put your account at risk
Yes, LinkedIn browser extension account ban risk is real. If a tool installs as a browser extension, reads your cookies, and performs actions on LinkedIn as...
Read article June 23, 2026The LinkedIn attention hierarchy: why 99% of B2B content gets ignored
If your LinkedIn content gets no engagement, the answer is usually simple: your post sits too low in the attention hierarchy. Most B2B posts live at level...
Read article June 23, 2026LinkedIn algorithm 2026: what Brew 360 actually changed
If you're searching for the LinkedIn algorithm 2026 changes, here's the short answer: LinkedIn stopped acting like a dumb engagement counter and started...
Read article June 23, 2026Leader, Reporter, or Curator: which LinkedIn creator role fits you
If you’re asking what type of LinkedIn content creator you should be, the short answer is this: don’t copy the biggest creators. Pick the role that matches...
Read article June 23, 2026How to make AI write like you, not like everyone else
If you want AI to write like you, the answer is simple: stop treating every post as a new prompt and start teaching the model your repeatable patterns. Most...
Read article June 23, 2026Should founders post about multiple topics on LinkedIn?
Yes, you can post about multiple topics on LinkedIn.
Read article June 23, 2026Founder-led marketing: the complete guide for B2B SaaS founders
Founder-led marketing for B2B SaaS means the founder becomes the main distribution channel for trust, demand, and narrative. Not just by posting on...
Read article June 23, 2026The Best Day to Post on LinkedIn (2026 Data)
We ranked 10,000 recent LinkedIn posts by reach. Sunday and Monday win, Wednesday loses. Here is the day-by-day data and how to use it.
Read article June 23, 2026When to use AI agents vs simple LLM workflows
If you're asking when to use AI agents vs workflows, here's the short answer: start with a single LLM call, move to a workflow when the task is multi-step...
Read article June 22, 2026How a Toronto pharmacist went from 88 to 7,203 views per post on LinkedIn
A real LinkedIn case study. Alexandre Mihaila runs an online pharmacy in Toronto, not a B2B SaaS or a creator brand. His average post went from 88 views to 7,203 views, up to 80x more reach, without changing his topics or chasing a trendy niche.
Read article June 18, 2026Best Stanley Alternatives for LinkedIn (2026)
The best Stanley alternatives for LinkedIn in 2026, compared on price, voice quality, and whether they actually schedule and post for you.
Read article June 17, 2026Best Kleo Alternatives for LinkedIn (2026)
Compare the best Kleo alternatives for LinkedIn in 2026. See how 2pr.io, Supergrow, Stanley, Taplio, and AuthoredUp stack up on features and price.
Read article June 16, 2026Best Supergrow Alternatives for LinkedIn (2026)
Comparing the best Supergrow alternatives for LinkedIn in 2026. See how 2pr.io, Kleo, Stanley, Taplio, and AuthoredUp stack up on voice, safety, and price.
Read article January 22, 2025How to Find & Search Your Saved LinkedIn Posts (2026)
Saved a great LinkedIn post and can't find it? Here's how LinkedIn's saved items work, where they fall short, and how to retrieve and reuse them.
Read article January 22, 2025Taplio Pricing (2026): Plans, Costs & a Cheaper Alternative
A clear breakdown of Taplio's pricing tiers, what each plan includes, who they suit, and a cheaper alternative built on the official LinkedIn API.
Read article January 22, 2025How Often Should You Post on LinkedIn? (2026)
A clear answer on LinkedIn posting frequency, then how to adjust it by goal, role, and industry, plus why consistency beats volume.
Read article January 22, 2025Best EasyGen Alternatives for LinkedIn (2026)
Looking to switch from EasyGen? Compare the best LinkedIn post tools for 2026 on voice authenticity, all-in-one features, scheduling, and account safety.
Read article January 22, 2025Can You Use GIFs on LinkedIn? A 2026 How-To Guide
Yes, you can use GIFs on LinkedIn in posts, comments, and DMs. Here is where they work, the file rules, and when they actually help your reach.
Read article January 22, 2025Best AuthoredUp Alternatives for LinkedIn (2026)
Looking to switch from AuthoredUp? Compare the best LinkedIn tools for formatting, preview, analytics, AI drafting, and scheduling in 2026.
Read article December 24, 2024LinkedIn Text Formatter: Add Bold, Italics & Bullets (2026)
LinkedIn has no native rich text. Here is how the Unicode trick adds bold, italic, and bullets to your posts, plus when it helps and when to skip it.
Read article December 21, 2024Best AI Tools for LinkedIn Content Creation (2026)
A fair roundup of AI tools for LinkedIn strategy, ideation, drafting, scheduling, and engagement, with honest notes to help you pick the right one.
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